Maçaix Manifesto
It all started with a question
Why is the açaí that reaches the rest of the world so different from the one born in the forest?
The problem
The açaí market is turning into a commodity: everyone is fighting over price, and consumers have no way to choose among so many brands and so little real açaí. Almost nobody is talking about preservation:
The problem in the press
Repórter BrasilHarvesting the fruit is one of the most dangerous jobs in Brazil.
“Market pressure will turn extraction predatory. That makes labour relations increasingly vulnerable.”
Paulo Simonetti · Idesam
Brazilian Labour Prosecution Office“The worldwide popularisation of açaí has been pressuring traditional communities… worsening the risk of accidents and lasting injury.”
Gabriela Menezes Zacareli · prosecutor, via Repórter Brasil
International pressThe Washington Post
The problem crossed borders: the paper is among the international sources of the Maçaix comparative study, alongside Revista Superinteressante.
Sources of the comparative study
First movement · The forest
Brazil’s forests beatlike the heart of the planet.
But those beats are threatened by deforestation, monoculture and limitless extraction. The balance between trees, rivers, animals and riverside communities calls for a new beginning.
Regenerating is not just planting trees. It is restoring cycles of life — giving back diversity, shade and food.
Second movement · The body
Regeneration also happensinside us.
It doesn’t belong to the land alone. Açaí, an ancestral fruit of our forests, holds nutrients that protect our cells and extend our vitality.
Preserved in their purest form, they become allies of human longevity.
Third movement · The people
There is no forestwithout people.
The collectors, the riverside families, those who live along the rivers — they are the ones keeping the tradition and the respect for the fruit alive.
Improving their lives is inseparable from regeneration: dignity, fair income and future opportunity.
With every spoonful of Special Harvest Açaí, we regenerate what truly matters:
the body, the forest, life.
★Top 10 Startups at COP30 — the largest global sustainability event, held in 2025 in the heart of the Brazilian Amazon.
Regenera Maçaix allocates part of the annual margin to agroforestry, carbon projects and productive inclusion in riverside and Indigenous communities.
A collaborative platform: those who take part watch the Maçaix Forest grow — and impact is measured by what can be verified.
Impact generated · 2025
The açaí seed is barely used commercially — and is often discarded improperly. In partnership with the National Institute of Technology, we developed the first Antioxidant Extract obtained from the açaí seed: a noble solution to a major problem in the Amazon.
Impact Report 2025
The full Maçaix impact data, in its entirety — see beyond the purple.
Download the report · PDF, 0.5 MB ↓
The Regenerative Oracle
From Regenera came the Maçaix Regenerative Oracle: original illustrations that reinterpret the graphics of Amazonian gourds — Brazilian cultural heritage — as symbols of transformation and balance. To regenerate is a collective and continuous act.
Maçaix Manifesto
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